Web 3.0 is going to transform the retail landscape by hyper-personalising the shopping experience. Our client, Cognizant, wanted to create a piece content that really immersed the audience into this world of personalisation. We decided that Unreal Engine would provide the immersive backdrop and allow us to build bespoke retail environments to really bring the story to life. 2 days in a Denver studio with meticulous planning of shots and tracking points allowed us to create the end result.